新产品如何上市
Successful Product Lauching
Duration: 2 Days
Date:14-15 JAN
Price: 3450 yuan

大纲：
1.产品分析* 产品的功能分析* 该产品对其它产品的影响分析* 产品的毛利分析
2.顾客的需求分析* 顾客的需求偏好分析—确定你的目标客户* 顾客的购买决策分析* 市场容量估计
3.竞争分析* 市场竞争程度分析* 识别主要的竞争者* 竞争者的反应分析
4.产品的市场定位 * 产品差异化分析* 市场细分* 市场定位
5.产品的上市计划* 总体策略* 营销组合* 费用预算

Outline:
1.Analyzing your products* Function analysis* Profit analysis
2.Analyzing your customer's need* Determined your target customer* Buying-decision analysis* Target market size
3.Analyzing your competitor* Competition degree analysis* Identifying your competitors* Analyzing your competitor's reaction
4.Determining product positioning* Product differentiation * Market segmentation * Market positioning
5.Marking your products launching plan* General strategy* Marketing mix* Marketing cost and budget

讲师简介：
姜先生
   上海石顿特邀培训讲师。
   姜先生有着丰富的销售工作经历和管理经验。在其近 20 年的职业生涯中，姜先生分别从事过化工、快速消费品、金融保险及工业品制造等各种不同的行业，负责公司的管理及销售工作，业绩出色。陆续担任过营销总监、全国销售经理和总经理等高层管理者职务。
   同时，姜先生有着丰富的培训经验，扎实而风趣。作为专业讲师，曾为很多不同类型的公司和学员成功做过策划，进行过内训。尤其是姜先生思路清晰、反应敏捷，在课程讲解过程中，能将其多年的管理与销售方面的实际经验，与理论巧妙结合、融会贯通，行之有效的对学员进行针对性的指导和帮助。
Mr. Jiang
Mr. Jiang has rich experiences in sales and management. He had been working in various industry lines including chemical industry, FMCG, finance & insurance and industrial products manufacturing, having outstanding performance records in marketing & sales. Also, Mr. Jiang successively has experience of taking high-level management functions, such as marketing director, national sales manager and general manager.
Meanwhile, Mr. Jiang has rich training experience. As professional trainer and consultant, he has successfully been engaged in various types of companies' consulting and in-house training projects. Especially, Mr. Jiang has logical thinking and quick reaction. Moreover, he can make a perfect combination of theory with his years of practical management and marketing experience while delivering courses, which will have great positive effects on participants.